Journal
We like to think, a lot. But not everything we make gets to see the light of day. So here's what it's really like behind the scenes.
.
.
.
![](https://optimise2.assets-servd.host/nice-serious/production/images/innocent-pie-chart.png?w=533&q=100&auto=format&fit=crop&dm=1659446373&s=cb4e1ade35026399554c976d68b62c7e)
![](https://optimise2.assets-servd.host/nice-serious/production/images/nesta-keyboard-fingers.png?w=853&q=100&auto=format&fit=crop&dm=1659446409&s=7184edf33f40a45a875765b64ee49cf8)
![](https://optimise2.assets-servd.host/nice-serious/production/images/rainbow.png?w=640&q=100&auto=format&fit=crop&dm=1659446461&s=4dfc50798ba4026ecf039f7a145dbfc8)
![](https://cdn2.assets-servd.host/nice-serious/production/images/Ex-climate-emergency.gif)
![](https://optimise2.assets-servd.host/nice-serious/production/images/Ex-nice-and-serious-brand.jpg?w=533&q=100&auto=format&fit=crop&dm=1659446326&s=de3e30eea0a5146746e23078dbae6fe9)
![](https://optimise2.assets-servd.host/nice-serious/production/images/Photo13.jpg?w=427&q=100&auto=format&fit=crop&dm=1659446449&s=7c637c072ac68f6b264935ca0aff2001)
![](https://optimise2.assets-servd.host/nice-serious/production/images/Photo12.jpg?w=533&q=100&auto=format&fit=crop&dm=1659446449&s=b992ea394aa3036716231d064d3bbb3b)
![](https://optimise2.assets-servd.host/nice-serious/production/images/Ex-clusterfuck-illustration.jpg?w=640&q=100&auto=format&fit=crop&dm=1659446324&s=9dc36dfbf974a7aa6b4af165050e1573)
![](https://optimise2.assets-servd.host/nice-serious/production/images/Photo11.jpg?w=427&q=100&auto=format&fit=crop&dm=1659446448&s=1a3091784eb40e6eda5a9d26b0fe65f1)
![](https://optimise2.assets-servd.host/nice-serious/production/images/Photo5.jpg?w=427&q=100&auto=format&fit=crop&dm=1659446451&s=c7a4046bd450b0957d2ea66b8a833af1)
![](https://optimise2.assets-servd.host/nice-serious/production/images/Photo8.jpg?w=427&q=100&auto=format&fit=crop&dm=1659446451&s=1b4111b8d0ac4664ecb782cdbe13ca25)
![](https://optimise2.assets-servd.host/nice-serious/production/images/Ex-subscription-box-1.jpg?w=533&q=100&auto=format&fit=crop&dm=1659446326&s=0d58ecb2194cafbf6f561582219f105e)
![](https://optimise2.assets-servd.host/nice-serious/production/images/Photo7.jpg?w=533&q=100&auto=format&fit=crop&dm=1659446451&s=7b3bfb61533231989173d0c32eca3478)
![](https://optimise2.assets-servd.host/nice-serious/production/images/Ex-roger-federer-zine.jpg?w=533&q=100&auto=format&fit=crop&dm=1659446326&s=08f1177f7185949118b9cf2be60be874)
![](https://optimise2.assets-servd.host/nice-serious/production/images/Photo16.jpg?w=427&q=100&auto=format&fit=crop&dm=1659446449&s=8320cf29d65fe941d49856d3137a76df)
![](https://optimise2.assets-servd.host/nice-serious/production/images/Photo15.jpg?w=533&q=100&auto=format&fit=crop&dm=1659446449&s=cbdf6cd0930ed17aa0d3399cc1caebd7)
![](https://optimise2.assets-servd.host/nice-serious/production/images/Ex-new-land-army-2.jpg?w=533&q=100&auto=format&fit=crop&dm=1659446325&s=eeea2e36fbdaa780b99c17987c1f92c9)
![](https://optimise2.assets-servd.host/nice-serious/production/images/Ex-dirty-closet.jpg?w=427&q=100&auto=format&fit=crop&dm=1659446324&s=c0cc6ae71171a49e4df8ec7108a598c2)
![](https://optimise2.assets-servd.host/nice-serious/production/images/Ex-myecoresolution.jpg?w=853&q=100&auto=format&fit=crop&dm=1659446325&s=d3992e2bd5a3dcbef03bff3b5836d82f)
![](https://optimise2.assets-servd.host/nice-serious/production/images/Photo14.jpg?w=427&q=100&auto=format&fit=crop&dm=1659446449&s=1583c5b29258299a0d2b3959458b2954)
![](https://optimise2.assets-servd.host/nice-serious/production/images/Ex-globe.jpg?w=427&q=100&auto=format&fit=crop&dm=1659446324&s=4eb7c80f6eebbcc44aac14f7990e566d)
![](https://optimise2.assets-servd.host/nice-serious/production/images/Photo2.jpg?w=320&q=100&auto=format&fit=crop&dm=1659446450&s=650c73e9abfd1b5e80d1500be954cf2c)
![](https://optimise2.assets-servd.host/nice-serious/production/images/Photo3.jpg?w=533&q=100&auto=format&fit=crop&dm=1659446450&s=91d8846351208ce759e483d265b10f60)
![](https://optimise2.assets-servd.host/nice-serious/production/images/Ex-nicer-times.jpg?w=533&q=100&auto=format&fit=crop&dm=1659446326&s=fb2188e7170c71ce5bbcd8642bc66457)
![](https://optimise2.assets-servd.host/nice-serious/production/images/Ex-circular-economy.jpg?w=747&q=100&auto=format&fit=crop&dm=1659446324&s=a47ecd43fa38f6b93989e273359b249b)
![](https://optimise2.assets-servd.host/nice-serious/production/images/Ex-penguin-author.jpg?w=427&q=100&auto=format&fit=crop&dm=1659446326&s=4b0180e69d256e097548b41acaf5197a)
![](https://optimise2.assets-servd.host/nice-serious/production/images/Photo4.jpg?w=427&q=100&auto=format&fit=crop&dm=1659446450&s=0089967b383eed149b0511f23a66555e)
![](https://optimise2.assets-servd.host/nice-serious/production/images/Ex-new-land-army-1.png?w=640&q=100&auto=format&fit=crop&dm=1659446325&s=eb8baf5d8afca3daba3fa49271fc1283)
![](https://optimise2.assets-servd.host/nice-serious/production/images/Photo1.jpg?w=533&q=100&auto=format&fit=crop&dm=1659446448&s=083baa3e38dfe6d6ddf7f7a47dcc60dc)
![](https://optimise2.assets-servd.host/nice-serious/production/images/Ex-subscription-box-2.jpg?w=427&q=100&auto=format&fit=crop&dm=1659446327&s=ee560573c6de7c9693e3b5ed4c341061)
![](https://optimise2.assets-servd.host/nice-serious/production/images/Photo17.jpg?w=533&q=100&auto=format&fit=crop&dm=1659446450&s=485b8ad960caaaf513b8611f4182debb)
![](https://cdn2.assets-servd.host/nice-serious/production/images/Photo10.gif)
![](https://optimise2.assets-servd.host/nice-serious/production/images/Photo6.jpg?w=533&q=100&auto=format&fit=crop&dm=1659446451&s=b400d6ff6b38d330154e9a4f7dab9b2e)
![](https://optimise2.assets-servd.host/nice-serious/production/images/Photo9.jpg?w=640&q=100&auto=format&fit=crop&dm=1659446451&s=84e8761fb5c7e06a529fd1ecfe66502c)
![](https://optimise2.assets-servd.host/nice-serious/production/images/Ex-jurassic-park-zine.jpg?w=533&q=100&auto=format&fit=crop&dm=1659446325&s=7613ec8a4c8d2b78c627248588e40753)
![](https://optimise2.assets-servd.host/nice-serious/production/images/Photo19.jpg?w=640&q=100&auto=format&fit=crop&dm=1659446450&s=d042784ef3aa47fa752fa98395f80a22)
![](https://optimise2.assets-servd.host/nice-serious/production/images/Photo18.jpg?w=640&q=100&auto=format&fit=crop&dm=1659446450&s=be598d9edb88e8d764ae221a63d795c3)
![](https://optimise2.assets-servd.host/nice-serious/production/images/Ex-nice-and-equal.jpg?w=533&q=100&auto=format&fit=crop&dm=1659446325&s=686f7ea89ed90fd6dbec773ceee8f721)
We like to think, a lot. But not everything we make gets to see the light of day. So here's what it's really like behind the scenes.