We like to think, a lot. But not everything we make gets to see the light of day. So here's what it's really like behind the scenes.
THE PURPOSE OF STORYTELLING: LESSONS FOR CREATING A FILM WITH IMPACT
As an editor, I spend my life deconstructing and reconstructing stories. I've hand-picked five of my favourites that we’ve produced as an agency, pairing each video with a lesson to create an impact for the story being told.
Who (or what) is setting the style for sustainable design?
A short exploration into who (or what) is redefining the sustainable design landscape. Uncovering six signals that are shifting sustainable branding from lagging behind to leading the way.
Why we need more atomic stories
Atomic stories evoke empathy - an emotion that’s thought to be unique to humans. It’s empathy that enables us to imagine a different reality to our own.
Businesses don't have a moral compass, people do.
The story of how the Moral Compass came into being.
How to stay grounded in constant crisis
Reflections on the importance of purpose when the world is in a state of constant crisis.
How to communicate a clusterf*ck
How do you communicate a clusterf*ck like climate change or COVID-19? Here are three things we've learned about creatively communicating complex issues over the last decade at Nice and Serious.
What Will a Circular Economy Mean for Branding?
While a circular economy will present huge challenges to most brands' conventional business models, there are huge opportunities for those who embrace and adapt to this change. We explored why those who drag their heels with incremental changes will undoubtedly fall behind.
What hairdressers can teach us about trust
I was shocked when I read a piece of research which ranked hairdressers as the fifth most trusted profession in the UK. Meanwhile, business leaders were way down the ranks. But rather than looking at what business is doing wrong, I wanted to investigate what hairdressers are doing right, to see what they can teach us about trust.
The brand your sustainable startup deserves
We're seeing more sustainable startups than ever before, which is a good thing. But so many fall into the same trap when it comes to branding.
To B Corp, or not to B Corp?
In this article, Nice and Serious' co-founder Tom Tapper discusses the agency’s journey towards B Corp certification and why he believes that business should be a force for good.
Are we living in an era of imagination austerity?
Are we living in an era of imagination austerity? Here are my thoughts about the role charities can play in bringing their visions of a positive future to life.
Branding sustainability: three lessons from IKEA's Live Lagom
Why is it that so many sustainability campaigns flop? Big targets are set, reports are written, ducks are put in a row, yet more often than not they fail to get the attention they deserve. While it's not everything, the branding of a sustainability programme can make it or break it. In many respects, it's a bit like lighting a fire. Let me explain...
The story of a sour world turned sweet
One Sweet World is the most organically shared piece of content that Ben & Jerry's European team have ever released. This is the story behind it.
Why USELESS works
USELESS is a beautifully designed website to help cut plastic waste by helping people to easily find their local zero-waste shop. It was an international success with the site being used by over 50,000 people in the first month. These are the three reasons why I think it works.
How to brainstorm better at work
The way we approach brainstorms is fundamentally flawed. To develop truly great creative ideas, we first need to learn how to develop more bad ones. We need to trick our mind into entering a childlike state. A state which allows for an unrestricted flow of thought. Here's the process we use at Nice and Serious.
Getting creative with sustainability reporting
Corporate sustainability reports take a huge amount of time and energy to create, but rarely get read. Here's the story of how we transformed Heineken USA's sustainability report into a campaign that their audience actually engaged with.
The five villains of charity video production
Since 2008, we’ve produced thousands of videos for charities. Some have been a big success, others less so. But over time we’ve seen a familiar pattern emerge; the faces of five fiendish villains we all struggle to fight. We’ve painted a picture of those villains along with our tips to defeat them.
In Pursuit of Creative Bravery
Being told your work is good isn’t a compliment anymore. There’s so much ‘good’ work out there that ‘good’ feels forgettable and lacklustre. Brave work, on the other hand, is hard to come by. If we want to create something that truly sticks, we should be striving for creative bravery. But what does it mean to be brave?
The Personal Impact Portfolio (PIP)
We've just launched our first Personal Impact Portfolio (PIP). We've given everybody in the team a unique PIP to remind them of the impact they have through their work at Nice and Serious. It's a little experiment to help us communicate our purpose to the team.
Sustainability, meet Virtual Reality
Here's the question: is there a legitimate role that virtual reality can play in sustainability communications?
Sex and data visualisation
Most Brits aren’t comfortable talking about sex. Which is why our ears perked up when The Wellcome Trust approached us with a rather unusual challenge - to design and build a website that would bring to life statistics about Britain's sexual habits. In this article we explore how we approached it and what we learned.
Nice and Equal
The creative industry has a big equality problem. We asked ourselves what we could do to change things. It started with a survey of nearly 300 people in the creative industry. And from that Nice and Equal was born.
Is Net Zero Nonesense?
Businesses are talking about their Net Zero targets like it's common knowledge, but does the average person really know what they're talking about?
Rebranding Good Club's reusable packaging experience
Over the past few months Good Club and Nice and Serious have been on a journey, looking at the sector and how we are positioning ourselves.
Euphemisms and Sustainability
The sustainability sector is awash with acronyms and jargon. While these can be annoying and often bewildering, the bigger concern is the euphemisms we’ve become accustomed to using in sustainability communications.
Sustainability Needs More Symbols
We depend on words when we communicate sustainability.
A striking image or a clever visual metaphor can land an idea in a quarter of the time taken to read a paragraph.
Where are the purpose-driven brand mascots?
Never underestimate the power of a playful brand mascot. They are perhaps marketing's best kept secret. But can you recall a sustainable, or another purpose-driven, brand that has a playful, lovable character?