Nice and Serious - Creative work the world needs

We’re a creative agency making people demand better.

The world doesn't need more of the same. We've drawn a line in the sand, and only work on projects that make it through our Moral Compass. We create brands, campaigns and award-winning content, so the world can get what it really needs.

What do you need? Get in touch and let us know.

Good Club

Good Club was formed in 2019 to change the way we shop for groceries. Having evolved their offering, their brand no longer reflected their ambitions. We worked with them to create a new brand identity and exciting new name – Dizzie. Better reflecting their mission to make reusable packaging the norm. Read more

Rainforest Alliance

Let's Grow Together

We can often feel powerless in the fight for a better future. In our latest campaign for the Rainforest Alliance we wanted to show people the power they already have – right now, within their homes. Every moment can be an opportunity to grow the positive impact you have, especially when we explore and discover it together. Read more

Penguin

With the proliferation of social media, everyone has access to a microphone to tell their story, but traditional media still controls much of what makes it into the spotlight. Through our campaign, we wanted to show that Penguin's WriteNow programme isn’t about shoehorning yourself into traditional definitions of what it means to be an author, and in fact anyone can be one. Read more

YMCA

This is Not a Safe Space

Campaigns for youth services often make their case by sharing the experiences of previous generations, who benefited from youth centres and workers. This approach fails to acknowledge that young people have a right to services which they value in the here and now. Our campaign dramatises the impacts of youth funding cuts by showing young people having to live in unsafe spaces. Read more

Greenpeace

The Ultimate Roast Battle

A turkey roast is a Christmas tradition cherished by many. But the truth behind rearing these birds is anything but jolly. In this Christmas ad with a twist, Greenpeace shines a light on the link between our festive feasts and large scale deforestation. Read more

Nice and Serious

The powers that be are pretty much ignoring the plastic problem. So, it’s up to normal people, like you and me, to do what we can. On that note, we bring you USELESS, a digital directory of London’s zero-waste shops and a handy guide to household items that can be swapped out for sustainable alternatives. Read more

How to communicate a clusterf*ck

How do you communicate a clusterf*ck like climate change or COVID-19? Here are three things we've learned about creatively communicating complex issues over the last decade at Nice and Serious.

Alzheimer's Society

The Cost of Dementia Care

People affected by dementia typically spend £100,000 on their own care due to a system that needs an overhaul. Alzheimer’s Society wanted to show what this actually looks like for one particular family, urging people to help them campaign for change. Read more

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