Nice and Serious - Creative work the world needs

We’re a creative agency committed to making work with purpose and impact.

As a Certified B Corp, we’ve drawn a line in the sand, only partnering with brands, organisations and charities on projects with positive impact. How? By passing every brief through our own Moral Compass™.

From branding and campaigns to content, if your project’s getting the world what it needs, you’ve got us. Let's talk.

National Landscapes Association

We worked with the National Landscapes Association to unite the network of Areas of Outstanding Natural beauty under a new, shared brand identity – built around the idea of them being a living patchwork of our nation. The new brand invites all people to find their own connection with these special landscapes and help unlock their full potential in the fight against climate change and biodiversity loss. Read more

B Lab Global

Every March, the global B Corp community celebrates what it means to be a B Corp, building awareness around the certification, and the people using business as a force for good. We created ‘We Go Beyond’, a campaign that explores how Certified B Corps go beyond business as usual. Read more

Nice and Serious

The powers that be are pretty much ignoring the plastic problem. So, it’s up to normal people, like you and me, to do what we can. On that note, we bring you USELESS, a digital directory of London’s zero-waste shops and a handy guide to household items that can be swapped out for sustainable alternatives. Read more

Where are the purpose-driven brand mascots?

Never underestimate the power of a playful brand mascot. They are perhaps marketing's best kept secret. But can you recall a sustainable, or another purpose-driven, brand that has a playful, lovable character?

Southwark Council

Through Her Eyes

‘Everyday’ sexist behaviour sits on a sliding scale of harm where, if not called out, can escalate into violence against women and girls. This abuse is often seen as an inevitable part of normal life because of deeply rooted misogynistic attitudes towards women and girls. Our campaign film with Southwark Council inspires men and boys to make it right by challenging their own attitudes and behaviour, and that of others. Read more

Good Club

Good Club was formed in 2019 to change the way we shop for groceries. Having evolved their offering, their brand no longer reflected their ambitions. We worked with them to create a new brand identity and exciting new name – Dizzie. Better reflecting their mission to make reusable packaging the norm. Read more

Rainforest Alliance

Let's Grow Together

We can often feel powerless in the fight for a better future. In our latest campaign for the Rainforest Alliance we wanted to show people the power they already have – right now, within their homes. Every moment can be an opportunity to grow the positive impact you have, especially when we explore and discover it together. Read more

Greenpeace

The Ultimate Roast Battle

A turkey roast is a Christmas tradition cherished by many. But the truth behind rearing these birds is anything but jolly. In this Christmas ad with a twist, Greenpeace shines a light on the link between our festive feasts and large scale deforestation. Read more

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