Journal
We like to think, a lot. But not everything we make gets to see the light of day. So here's what it's really like behind the scenes.
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![](https://optimise2.assets-servd.host/nice-serious/production/images/innocent-pie-chart.png?w=533&q=100&auto=format&fit=crop&dm=1659446373&s=cb4e1ade35026399554c976d68b62c7e)
![](https://optimise2.assets-servd.host/nice-serious/production/images/nesta-keyboard-fingers.png?w=853&q=100&auto=format&fit=crop&dm=1659446409&s=7184edf33f40a45a875765b64ee49cf8)
![](https://optimise2.assets-servd.host/nice-serious/production/images/rainbow.png?w=640&q=100&auto=format&fit=crop&dm=1659446461&s=4dfc50798ba4026ecf039f7a145dbfc8)
![](https://cdn2.assets-servd.host/nice-serious/production/images/Ex-climate-emergency.gif)
![](https://optimise2.assets-servd.host/nice-serious/production/images/Ex-nice-and-serious-brand.jpg?w=533&q=100&auto=format&fit=crop&dm=1659446326&s=de3e30eea0a5146746e23078dbae6fe9)
![](https://optimise2.assets-servd.host/nice-serious/production/images/Ex-clusterfuck-illustration.jpg?w=640&q=100&auto=format&fit=crop&dm=1659446324&s=9dc36dfbf974a7aa6b4af165050e1573)
![](https://optimise2.assets-servd.host/nice-serious/production/images/Ex-subscription-box-1.jpg?w=533&q=100&auto=format&fit=crop&dm=1659446326&s=0d58ecb2194cafbf6f561582219f105e)
![](https://optimise2.assets-servd.host/nice-serious/production/images/Ex-roger-federer-zine.jpg?w=533&q=100&auto=format&fit=crop&dm=1659446326&s=08f1177f7185949118b9cf2be60be874)
![](https://optimise2.assets-servd.host/nice-serious/production/images/Ex-new-land-army-2.jpg?w=533&q=100&auto=format&fit=crop&dm=1659446325&s=eeea2e36fbdaa780b99c17987c1f92c9)
![](https://optimise2.assets-servd.host/nice-serious/production/images/Ex-dirty-closet.jpg?w=427&q=100&auto=format&fit=crop&dm=1659446324&s=c0cc6ae71171a49e4df8ec7108a598c2)
![](https://optimise2.assets-servd.host/nice-serious/production/images/Ex-myecoresolution.jpg?w=853&q=100&auto=format&fit=crop&dm=1659446325&s=d3992e2bd5a3dcbef03bff3b5836d82f)
![](https://optimise2.assets-servd.host/nice-serious/production/images/Ex-globe.jpg?w=427&q=100&auto=format&fit=crop&dm=1659446324&s=4eb7c80f6eebbcc44aac14f7990e566d)
![](https://optimise2.assets-servd.host/nice-serious/production/images/Ex-nicer-times.jpg?w=533&q=100&auto=format&fit=crop&dm=1659446326&s=fb2188e7170c71ce5bbcd8642bc66457)
![](https://optimise2.assets-servd.host/nice-serious/production/images/Ex-circular-economy.jpg?w=747&q=100&auto=format&fit=crop&dm=1659446324&s=a47ecd43fa38f6b93989e273359b249b)
![](https://optimise2.assets-servd.host/nice-serious/production/images/Ex-penguin-author.jpg?w=427&q=100&auto=format&fit=crop&dm=1659446326&s=4b0180e69d256e097548b41acaf5197a)
![](https://optimise2.assets-servd.host/nice-serious/production/images/Ex-new-land-army-1.png?w=640&q=100&auto=format&fit=crop&dm=1659446325&s=eb8baf5d8afca3daba3fa49271fc1283)
![](https://optimise2.assets-servd.host/nice-serious/production/images/Ex-subscription-box-2.jpg?w=427&q=100&auto=format&fit=crop&dm=1659446327&s=ee560573c6de7c9693e3b5ed4c341061)
![](https://optimise2.assets-servd.host/nice-serious/production/images/Ex-jurassic-park-zine.jpg?w=533&q=100&auto=format&fit=crop&dm=1659446325&s=7613ec8a4c8d2b78c627248588e40753)
![](https://optimise2.assets-servd.host/nice-serious/production/images/Ex-nice-and-equal.jpg?w=533&q=100&auto=format&fit=crop&dm=1659446325&s=686f7ea89ed90fd6dbec773ceee8f721)
We like to think, a lot. But not everything we make gets to see the light of day. So here's what it's really like behind the scenes.