A website that exposes the Ugly truth

Ugly

Website

Ugly developed a great tasting drink without any of the ridiculous promises and unattainable lifestyles that big drink brands rely on. We worked closely with Ugly to take their punchy and playful brand and create its digital home.

Problem

Ugly set up to expose the ugly truth – sugar is everywhere. So Ugly developed a great tasting drink without any of the ridiculous promises and unattainable lifestyles that big drink brands rely on. Ugly is 100% natural, flavoured water. It contains no sugar, no sweeteners, no calories. Just natural fruit extracts, essential oils and natural aromas. After JKR developed a punchy new brand, Ugly asked Nice and Serious to make their digital home.

Solution

Working alongside JKR, we designed and developed Ugly’s new website. Built on the Shopify eCommerce platform, the website amplified Ugly’s purpose, while helping to drive sales. To communicate Ugly’s personality loud and clear, we made the most of the brand’s bold colours and illustrations. We also focussed on making micro-interactions as playful as possible to really bring the Ugly brand to life.

Impact

The website took Ugly’s brand into the digital world. The Shopify platform helped Ugly to drive online sales and expand into the US market.