An animation that supports environmental inventors

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National Physical Laboratory

What is Environmental Technology Verification?

There are some amazing new inventions out there that could have a huge impact on the environment. The world-renowned National Physical Laboratory (NPL) wanted us to create an animation to show inventors how Environmental Technology Verification (ETV) can help get their product to market.

Problem

There are some amazing new inventions out there that could have a huge impact on the environment. But if you've invented a new technology, how can you give investors or customers the confidence that it does what it says on the tin? It's often a struggle to get a new product to market. Environmental Technology Verification (ETV) helps give new technologies a head start. The world-renowned National Physical Laboratory (NPL) is a leading certification body. NPL wanted Nice and Serious to create an animation to explain to inventors how ETV can help get their product to market.

Solution

ETV is a new verification standard, so we had to communicate a strong argument to inventors. We needed them to understand that ETV applies to a range of different environmental technologies. We also needed them to see how ETV can help give potential investors the confidence they need to back an invention. We created a 90 second animation, using a plain-talking script and an eye-catching style.

Impact

The ETV animation has been used by NPL across their website and social media channels as a communications tool to engage inventors.