Showing the stark reality of displacement
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International Rescue Committee
When Home Is Far Away
There are more displaced individuals than at any time in history. So, the International Rescue Committee held a 2016 fundraising gala, attended by New Yorkâs leading journalists, philanthropists and business people. They asked us to create a video that would not only get these people to understand the reality of displacement, but to live it.
Problem
The International Rescue Committeeâs work has never been more needed: there are more displaced individuals than at any time in history. To extend their impact, they held a 2016 fundraising gala, attended by New Yorkâs leading journalists, philanthropists and businesspeople. Many attendees came with minimal understanding of the non-profitâs work, which meant the IRC needed to bring the impact and urgency of their efforts to life, quickly.
Solution
Helping viewers understand the IRCâs work wasnât enough; they needed to live it. So we threw the conventional approach to fundraising videos out the window. We cut out the big numbers, the âproof pointsâ and the pleas for help. We stripped the video down to the stark reality of displacement, and let viewers experience it for themselves.
Impact
After watching the film, viewers donated $10 million to the IRC, a 100% increase from their previous yearâs gala.
