Making the Global Goals relevant to Unilever
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The Sustainable Development Goals
2015 saw the launch of the United Nation’s Sustainable Development Goals (SDGs). Unilever wanted to work with us to develop creative communications that linked the Goals to their business.
2015 saw the launch of the United Nation’s Sustainable Development Goals (SDGs). 17 global goals with a vision to end poverty, hunger, inequality and protect the Earth’s natural resources by 2030. Unilever is serious about sustainability and they decided to make a public commitment to support the Global Goals. But why are the Global Goals relevant to Unilever’s business? Unilever decided to work with us to develop creative communications that linked the Goals to their business.
We produced a series of super-short, sharable animations that Unilever could promote through their social media channels in the run-up to the launch of the Global Goals. We focused on the seven goals that had most relevance to Unilever’s business and each animation explained the link between the goal and Unilever. In the style of the animations, we also created fold-out cards to be given out to global leaders at the launch of the SDGs.
Unilever released an animation every day in the seven days before the launch of the SDGs in order to build up interest. The animations were shared through Unilever’s YouTube and Twitter channels to give them a global reach. The printed cards were given out at the launch ceremony to provide a reminder to global delegates about Unilever’s commitment. The strap line we developed for the campaign ‘Because a sustainable world is everyone’s business’ is now being widely used across the organisation.