A brand identity for an innovative international programme
Good Growth Partnership
In an effort to limit deforestation in the soy, beef and palm oil supply chains, UNDP initiated a multinational initiative to promote sustainability in commodity production. They came to us to create a new name and brand identity that reflected the program’s scale and innovative approach.
In an effort to limit deforestation in the soy, beef and palm oil supply chains, UNDP initiated a multinational initiative to promote sustainability in commodity production. The program brings together some of the world’s biggest governments, NGOs and private sector actors on a scale never seen before with regards to the issue of sustainable agriculture.
They needed a brand identity that reflected the program’s scale and innovative approach, and a name that was accessible, politically sensitive and memorable.
After in-depth research of the organisations operating in the sustainability sector, we created a name that did justice to the project’s unique offering. ‘The Good Growth Partnership’ reflected the dual-goal of the project: expanding agricultural growth and economic goals while creating positive change for the environment and farming communities.
The branding included a name and strapline, logo, typefaces, colour scheme and social media assets. We also created a brand guidelines document to advise on the best use of design, photography and tone of voice.
For the launch of the project, we also designed conference collateral such as a brochure, roll banners, lectern stands, name placeholders, ID badges and the stage backdrop.