A brand identity for an innovative international programme

UNDP

Good Growth Partnership

In an effort to limit deforestation in the soy, beef and palm oil supply chains, UNDP initiated a multinational initiative to promote sustainability in commodity production. They came to us to create a new name and brand identity that reflected the program’s scale and innovative approach.

Problem

In an effort to limit deforestation in the soy, beef and palm oil supply chains, UNDP initiated a multinational initiative to promote sustainability in commodity production. The program brings together some of the world’s biggest governments, NGOs and private sector actors on a scale never seen before with regards to the issue of sustainable agriculture.

They needed a brand identity that reflected the program’s scale and innovative approach, and a name that was accessible, politically sensitive and memorable.

Solution

After in-depth research of the organisations operating in the sustainability sector, we created a name that did justice to the project’s unique offering. ‘The Good Growth Partnership’ reflected the dual-goal of the project: expanding agricultural growth and economic goals while creating positive change for the environment and farming communities.

The branding included a name and strapline, logo, typefaces, colour scheme and social media assets. We also created a brand guidelines document to advise on the best use of design, photography and tone of voice.

For the launch of the project, we also designed conference collateral such as a brochure, roll banners, lectern stands, name placeholders, ID badges and the stage backdrop.