A brand film capturing a partnership with charities

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Lloyds Bank Foundation

Brand film

Lloyds Bank Foundation for England and Wales is an independent organisation offering grants to small and local charities that tackle complex social issues. After helping them to refine their brand identity and tone, we produced a brand film to further highlight the amazing work of the charities they support.

Problem

Lloyds Bank Foundation for England and Wales is an independent grantmaker. They award grants to small and local charities that tackle complex social issues. After helping them to refine their brand identity and tone, we produced a brand film to further highlight the amazing work of the charities they support, and the partnerships they build with these charities.

Solution

Our film follows two Lloyds Bank Foundation grant managers as they spend a day with some of the respective charities they work with. The foundation not only strengthens charities, but it also transforms lives, and does this with the context of very complex problems and disadvantaged people. By focussing on the unique partnership these grant managers have with their charities, we were able to capture this human and emotional side of what the foundation does.