A series about homes that have less impact

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IKEA

Stories from The Sustainable Living Project

IKEA is finding ways to help everyday people reduce the impact of their homes. When a small group of their staff took part in the Sustainable Living Project, we documented how these select few managed to make their homes more sustainable for just £450.

Problem

Home is where the heart is, but when that home is having a big impact on the planet and its people, whether that’s consumption of resources or the products we use, we all need to put our hearts into making our homes more sustainable. IKEA, the world’s biggest home furnishing company, is helping people do this. Whether it’s selling products that have been made sustainably, providing solutions that help reduce water and energy consumption, or giving people ways to be more self-sufficient, IKEA is finding ways to help everyday people reduce the impact of their homes.

Solution

IKEA asked us to document some of their staff taking part in the Sustainable Living Project, which challenged them to make their homes more sustainable for £450. Because we wanted to feature staff from all over the country, but still cover them in a very personal way, we decided to create 5 short documentary films and 17 photography stories. To match IKEA’s fun, creative, quirky brand, we decided to reference Wes Anderson in the filming style, while still making something that was unique to IKEA.

Impact

The films and photography stories were hosted on IKEA’s Sustainable Living website, and distributed to all staff through their online portal. They highlighted to many of their staff ways in which they can improve their own homes and live more sustainably