A Recipe for Sustainability

Co-op

The Future of Food

Co-op’s members and customers care about the future of the food they love, which is why Co-op launched their Future of Food ambition. We worked closely with Co-op on creating an engaging Future of Food report and collateral for their launch event.

Problem

Co-op’s members and customers care about the future of the food they love. They care about healthy eating, honest labelling, recyclable packaging, food waste and British sourcing. Which is why Co-op launched their Future of Food ambition, to look at how they tackle those challenges up until 2030. Co-op approached us to design their Future of Food report and creative collateral for their launch event.

Solution

As with all of our projects, the team wanted to find a creative thread that would run through all of the design work. The ‘recipe for sustainability’ is about breaking down Co-op’s ambitious plan into its components, much like a recipe, to make it digestible for members and customers. A photo shoot then helped to provide us with a distinctive and striking style of photography to amplify the idea throughout the report design.

We brought Nice & Serious on board to design the look and feel of our sustainability ambition “The Future of Food” because we wanted an agency with eye-catching creativity, but also an in-depth understanding of sustainability issues, many of which are complex and need a considered approach when communicating. Nice & Serious did not disappoint – they understood the issues and interlinking topics in our world, and also had a standout drive for wanting to learn more about topics before starting to design them in, which gave their work a personal touch and meant the results were fantastic!

Helen Seed, Comms & Campaigns Manager, Co-op

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