Taking the Join Our Core competition global

Ben & Jerry's believe that businesses should make communities better. They've been doing it since they set up in an old gas station in Vermont in 1978. In 2012 Ben & Jerry's partnered with Ashoka to find and grow the top social entrepreneurs in Europe. They called it Join Our Core and in 2014 they decided to take it global! Ben & Jerry's came to us looking for a animation to get social entrepreneurs from around the world to enter the Join Our Core competition. After a few tubs exchanged hands, we got to work.

It’s really what’s inside that counts when it comes to social entrepreneurs and Ben & Jerry’s. It’s about having integrity and wanting to make a positive impact through business. So we created an animation that looked inside a tub of Ben & Jerry’s ice cream, to explain why Ben & Jerry’s are looking for social entrepreneurs that share the same passion, values and drive as they do.

The animation was pushed out across Ben & Jerry’s social media channels, with a reach of over 8 million followers. The animation also took users through to the Join Our Core website to encourage them to submit their business ideas to create social impact.