For creative work to have the biggest possible impact, more people need to be able to access it, understand it and see themselves in it.
In 2023, we produced the first iteration of our Inclusive Design Toolkit – an internal guide we follow to make our work more inclusive.
Since then, we’ve kept using it, updating it and evolving it as we learn. Now, we’re making it public in the hope that it can be useful to others across the creative industry too.
It covers the whole creative process: from bringing diverse voices into strategy and research, to accessibility in design, inclusive language in copywriting and representation in film. The toolkit also points to external resources that have helped shape and challenge our thinking.
And it’s still very much a work in progress. We’re always learning and refining our approach, so if you spot anything that needs updating – or you have any additional points to add – please let us know.
