Advertising has a remarkable power to create change. But let's be real – right now, it's not doing us any favours. It creates false needs and fake desires. It claims the world is on fire, then chucks more fuel on it.

We have our feet firmly on the ground. We know the world doesn’t need more of the same. It needs us to draw a line in the sand, and back the people fixing things. It needs us to change minds, and make people demand better.

As a creative agency with real purpose, we do just that.
So the world can get what it really needs.

The Creative Work We Do


Whether you're starting from scratch or reaching for a more radical change, we can help you express your brand in a way that makes people want to back it.

  • Brand strategy
  • Brand narrative
  • Visual identity
  • Naming
  • Tone of voice


Changing minds means standing out and striking a nerve. From awareness to action, we'll help you cut through and energise your audience.

  • Integrated
  • Social media
  • Fundraising
  • Advocacy


Humans need stories. Whatever your medium, we have the in-house skills to bring your story to life so that your audience really feels it.

  • Film
  • Animation
  • Design
  • Illustration
  • Print
  • Digital

How we make it work

Complex problems don’t always require complicated solutions – just unexpected thinking. We keep our process simple, so we can focus on finding the right answer.


It always begins with a question. What’s the problem we’re trying to solve? Answering this requires some serious thinking. We get to know your audience, find what makes you different and turn it into a plan for how we’re going to solve it.


To put our plan into action, we start exploring tangents, looking for drama and connecting unexpected thoughts. This is where we find new ideas – the big ones, the type of ideas that make you feel something and want to do better.


Bringing concepts to life takes detailed planning and preparation. Our team of makers carefully craft their creations with a keen attention to detail to make sure they stand out from the crowd.


To make a real impact, our creative work needs to be effective. That’s why we set targets, hold ourselves to account and learn what we need to do to make things better if they’re not working.

Where do we draw the line?

We don’t just work with anyone

We created a tool called the Moral Compass that makes sure we stay true to our beliefs. Everyone at Nice and Serious gets the chance to vote on new briefs, so we collectively decide whether to respond – or politely decline.

We’re a Certified B Corp

This means putting our money where our mouth is, and making sure we balance our purpose and profit. We're legally required to consider the impact of our decisions on our team, our clients, our community and the environment.

We’re a London Living Wage Employer

People need to get paid fairly to get by, and unfortunately the current minimum wage doesn't quite cut it. That's why we've committed to paying a real living wage, based on the true cost of living.

The people behind the work

Ben Meaker


Tom Tapper


Duncan Morrison

Managing Director

Peter Larkin

Creative Director

Anna Barton


Serafima Serafimova


Sam Perkins

Senior Designer

Giulia Bavagnoli

Senior Animator and Designer

Tiz Bransby


Philippa Brawn

Operations Director

Matt Jefferies


Nick Earp

Senior Editor

Ben Parsons

Senior Account Manager

Alex Parvin

Client Services Director

Tom Walker

Web Developer

Need something more?

Get in touch

If you've got a brief you think is up our street, have any general questions or feedback for us, drop us a line at

Want to work for us?

If you think you've got what it takes to make creative work the world needs, send us something interesting at

Some of our clients