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A film about a cocoa farmer on an adventure to find chocolate

Rainforest Alliance | The Road to Better Beginnings

Problem

For many cocoa farmers, after saying goodbye to their cocoa beans at the local farming cooperative, very few of them know what happens to the crop that they’ve put their heart and soul into growing. Most have never even tasted chocolate, let alone know where it is sold overseas or how many people take pleasure from eating it. Rainforest Alliance wanted to change this, and give cocoa farmers even more reason to be proud of their product. And they wanted to take their supporters along on the adventure.

Solution

When we met our favourite cocoa farmer Adrian, on the film The Man Behind Your Chocolate, we were shocked to find out he’d never tasted chocolate. After giving him and his family a, rather melted, sample of the chocolatey goodness, we asked Adrian if he’d like to come to the UK to see how his beans were made into chocolate. Of course, he accepted! So we took Adrian on an adventure from the humid rainforest of the Ivory Coast to the cold streets of London, which gave him the chance to see the ocean, ice skate, and visit a chocolate factory, all for the first time.

Impact

The film was released on the Rainforest Alliance’s Youtube channel and distributed via their social media networks. Apart from the huge impact it had on Adrian, giving him endless pride in his work, it also gave viewers a glimpse into the amazing process behind the chocolate we all know and love.

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