Despite being inhumane and illegal, in most countries around the world, torture is a horrific practice that destroys the dignity of those deprived of their liberty. One of the biggest problems is that it takes place behind closed doors, away from public view, which makes it incredibly difficult to prevent. To help fight this, the Association for the Prevention of Torture (APT) was set up in 1977. It was one of the driving forces behind the OPCAT, a system adopted by governments to increase transparency in all places where people are deprived of their liberty. Now the challenge is to get every country to adopt it.
The APT came to us with the challenge of helping them explain what the OPCAT is, and to motivate more governments to adopt it. They wanted to avoid making the communications too negative, or to show torture taking place. So the team created an abstract animation to highlight the issues surrounding torture and to explain how the OPCAT helps overcome them. To help keep flow in the story, and communicate the idea of transparency, the animation flies through different institutions where people are held, and where the OPCAT can intervene.
The video was, and still is, widely used by the APT to explain the idea of the OPCAT and influence governments in adopting it. Not only is it used at conferences and events, it’s also used on the APT’s website and social media channels.